The 68th edition of Asagaya’s vibrant Tanabata Festival will take place in August this year. The neighborhood has a quite distinctive take on the holiday: Every year, its famous Pearl Center Shopping Street is decorated with massive, papier-mâché decorations — including effigies of characters from pop culture, like Disney heroes and well-known cartoons. Many of these are created by shops on the shopping street, but applications are open to anyone, leading to some incredibly inventive incarnations.
There will also be festive activities like dancing, food stalls and competitions to get everyone in the summer mood.