7-Eleven Japan has just announced details of its new collaboration with the popular character series, Chiikawa. Starting on December 3, the convenience store chain is launching a special winter campaign that includes exclusive food items, prizes and plenty of Chiikawa-themed goods.
Chiikawa Food and Drinks
The campaign features a selection of Chiikawa-inspired treats, with classic Japanese-inspired flavors designed to bring comfort to cold winter months. Highlights include:
- Hachiware’s Takikomi Rice Rice Ball: Inspired by the beloved characters dressed in tanuki outfits, this rice ball is flavored with Japanese-style broth and mushrooms.
- Chiikawa’s Ketchup Rice Ball: Taken directly from a scene in the animated series, where the characters enjoy a hearty serving of ketchup rice. This rice ball boasts ketchup with added peppers and corn.
- Usagi’s Pizza Bun: This pizza bun is stamped with the Chiikawa rabbit, Usagi and contains savory tomato sauce and melted cheese, all wrapped in a chewy, comforting dough.
- Chiikawa Sesame Anman: A fluffy, sesame and red bean jam-flavored steamed bun, stamped with Chiikawa’s face.
- Chiikawa Tsubu Anman (limited): A red bean jam steamed bun with red bean chunks and Chiikawa printed on top.
These limited-edition items are available at 7-Eleven locations across Japan unless noted otherwise.
Exclusive Chiikawa Merch
For those looking to take their Chiikawa love to the next level, 7-Eleven is also hosting a special competition. By entering a receipt-based lottery between December 3 and 25, customers can win exclusive Chiikawa-themed prizes, including a Chiikawa sweater and 7-Eleven gift certificates.
What is Chiikawa?
Chiikawa is a popular character created by a Japanese illustrator known only as Nagano. The tiny, fluffy creature lives in a world filled with characters that embody the word “cute,” including its best friends: Usagi (a rabbit) and Hachiware (a cat). Together, they embark on a variety of playful, child-friendly adventures, like finding rice for their magical rice cooker.
The characters in Chiikawa are known for their soft pastel colors, huge eyes and kind personalities, making them a perfect fit for everything from plush toys to stationery, as well as a food collaboration with 7-Eleven.
