Loewe’s Grand Celebration of History, Craftsmanship and Innovation
“Loewe Crafted World” is a large-scale exhibition celebrating the brand’s rich history, Spanish heritage and the joy of making things by hand.
First launched in Shanghai in 2024, the traveling exhibition has now arrived at Jing Space in Harajuku, underscoring Loewe’s longstanding cultural connection to Japan, where the brand first expanded beyond Europe in 1973.
© LOEWE
Highlights include iconic designs, archival pieces and a series of interactive rooms exploring Loewe’s recent collaborations — including those of Kyoto-based ceramic studio Suna Fujita and Studio Ghibli. One room features a massive leather recreation of Howl’s Moving Castle.
The exhibition celebrates craft and artistic techniques passed down through the ages which have long been supported by the Loewe Foundation, the annual Craft Prize, and the brand’s many collaborations with artisans around the world.
© LOEWE
Curated by Jonathan Anderson
Set design by OMA
Production by Sun Design
Sound design by Studio Frédéric Sanchez
