It’s Never Too Late for Brat Summer
Global pop icon Charlie XCX is touching down in Shibuya. The Brat star will be collaborating with The Matcha Tokyo to produce matcha drinks with the “brat” catchphrase written on it. For each day of the campaign, the first 50 customers who purchase the collaboration item, save Charli XCX’s album to their library or post about the purchased drink on social media will receive free matcha powder made with 100% organic green tea. The store itself will also be decorated with posters of Charli XCX and the iconic green “brat” color.
